Fashion designers have to arrive to this point in order to call peoples attention?

This Condom Fashion Show was held at 4th China Reproductive Health New Technologies & Products Expo in Beijing by China’s largest condom manufacturer, Guilin Latex Factory, to promote the use of condoms in the fight against HIV/AIDS. Models fought through extravagant soap bubble special effects to show off their cool and sexy condom attires on the ramp.

We know it’s a fashion show on the expo in Beijing and its about Reproductive Health, but still, I think nowadays people have to do weird or different and strange things, brands, products... in order to call our attention. More and more people are tired of seeing ads, images, and all this stuff bombarding us everyday we just don’t react to it anymore. What do you think?