Advertising? How can we call peoples attention?

DEFINITION:
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty".


Nowadays the only way to call peoples attention is by making aggressive and impacting ads? People watch too many ads during the day, on TV (1 hr per movie), on the street, in any building or bus... And the only way to make them remember the it is by doing harsh publicity.