MATTHEW WILLIAMSON FOR H&M

Matthew Williamson:

Born in 1971, Manchester

Studied Fashion Design at Central St. Martins College, London

His first job was a freelance design project with Marni.

Then he was employed by British fashion company, Monsoon and Accessorize.

Matthew Williamson was founded in February 1997

In 2005 Matthew Williamson become the Creative Director at LVMH Italian house

In September 2008 Matthew Williamson returned to London to focus fully on his own label


MATTHEW WILLIAMSON FOR H&M


I think H&Ms idea of collaborating with different designers for small collections is a great idea and helps H&M a lot on the fashion market. We have seen those collections have always been old out in hours, people go to H&M before the opening and run in to get whatever they can. I think is something different, even if you don’t like the collection you have to go there and observe the people. I remember:

Karl Lagerfeld for H&M 04
Stella McCartney for H&M 05
Viktor&Rolf for H&M 06
‘M’ by Madonna for H&M 07
‘Love Kylie’ swimwear collection by Kylie Minogue for H&M 07
Roberto Cavalli for H&M 07
Comme des Garçons for H&M 08
Matthew Williamson for H&M 09


Are you going to be there? (Line for H&M will be available in May 2009. Cheap is the new chic.)